About



With new technologies and media evolving at a dizzying rate, communications service industries are undergoing unprecedented change. These changes to the advertising and marketing ecosystem mean that demands on your business strategy and financial prosperity are greater than ever. At Adsum, we provide a range of specialist services to help transform and improve marketing and communications service businesses.

Adsum’s Principals, David Guthrie and Michael Collinson, have 48 years combined experience working in senior finance, operational and management roles in marketing and communication companies across Australia and New Zealand. This background and experience includes working in large locally owned advertising agencies, multi-national marketing and communications groups and start-up operations, covering the range of marketing disciplines.

Highly regarded as strategic, savvy, creative thinkers, we share a passion for building businesses and seeing them prosper.

Our reputation has been built on our straightforward communication style, accountability in delivering results, and ability to successfully manage diverse stakeholders. Adsum can combine your entrepreneurial spirit with the knowledge and discipline of two of the industries most experienced and respected commercial and financial consultants. Adsum can help you harness the full potential of your business, now and into the future.


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